We had a chat with Dintero investor and Mediaset entrepreneur Knut André Strandskogen about his investments in Dintero and our partnership with Mediaset. Knut Andrè is one of four Dintero investors we have talked to in this series of articles where we get real about investing and how to reach entrepreneurial goals.

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Tell us about yourself. Who are you and how did you get to where you are today? 

I am 39 years old and live in Oslo with my wife and 2 kids. I love sports and I always enjoyed competing. I am very engaged in doing things efficiently and I am always looking for ways to develop myself as a person. And I guess that is probably why I ended up where I am today. 

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What was it about Dintero that made you choose to invest in the company?

There were several reasons for why I chose Dintero. The most important thing for me was that there were extremely competent people in the company. After all, I knew Daro from before, and we share a lot of the same thoughts about next generation customer journeys. 

In addition, it is inspiring to work with the younger generation in this kind of environment, because they have a different kind of drive and train of thought than others I normally work with. 

In addition to investing in Dintero, your company Mediaset is a close partner of ours. What kind of expectations do you, both as an investor and a partner, have for Dintero and our future growth?

I expect that together we can rapidly develop and deliver solutions that enable companies to think forward and bring the best possible shopping experience for their customers. We see, especially within traditional industries, a lack of focus on valuable customer insight and seamless payment solutions. The industry is in the middle of a big change, and I expect Dintero to play a huge part in this by offering its seamless solutions to various industries. . 

What is the most important lesson you have taken from being an entrepreneur? 

The most important thing is to have stamina, be curious and ambitious. Accomplishing your ideas is incredibly satisfying.

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What advice do you have for those with an entrepreneurial dream or a business idea?

Use your network for all it's worth! Use them as sparring partners, potential customers, and get feedback. Maybe they can do some research for you. Use all possible inputs to ensure that your idea is worthwhile and feasible. Believe in yourself and be patient. And remember that it will be difficult and time-consuming. 

But that makes the journey even more exciting!